It is argued that dominant media representations serve the interests of the powerful.

Discuss with reference to one or more social group.

Asians are one such group that are mis-represented in several ways.

Asians in the media are represented in programmes such as 'The Kumars at Number 42' and movies like 'Bend it Like Beckham' and "Love+Hate", although could it be argued that representations dominantly cater to those steretpyical views of Asians and then have those programmes that challenge marginalized to late night television or maybe times are changing for the ethnic minority group to break through and be shown in the way they want to be shown.